This is a video clip from Gary Vaynerchuk's Oct 7, 2011 presentation at "Crush It for a Cure." In this video, Gary explains why social media is not optional for businesses that want to stay in business. Gary told the packed audience of real estate agents that if they don't put in the time on social media, people like him will, and in so doing, put them out of business.

We at iMax believe that while some agents think they do not have time to regularly create content for their web sites and engage customers via social media, in reality, agents cannot afford NOT to do these things. These two items - creating content for web sites and engaging customers on social media need to be top priorities for all agents.

Here's the video: